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Press Release

Right Start Announces New Store Opening in Fall 2011

Baby retailer focuses on growth with new store opening in Denver, Colorado

Denver, CO— August 29, 2011—Premier baby gear retailer, Right Start, has announced plans to open a new store this fall in Denver, Colorado. Located in the prominent Cherry Creek North community, this will be the company’s tenth store and its first store opening since Liberty Media Corporation purchased Right Start two years ago. The new store features a free parking lot for Right Start customers, a luxury in the Cherry Creek North retail hot spot.

Just in time for the holiday shopping season, Right Start’s newest store will sell all things baby, including car seats and strollers, nursery and kids furniture, high chairs and feeding essentials, breastfeeding products, health and safety items, bath and potty necessities, clothing and accessories, gift and party supplies, and toys and books.

In addition to emphasizing an assorted selection based on safety, quality, lifestyle and innovation, Right Start provides parents and parents-to-be with resources to assist with those important decisions when buying children’s products. Stores offer events and classes that focus on a growing family’s needs, featuring topics such as baby basics, registry tutorials, safety seminars, book readings, fitness tips for pregnancy and beyond, special opportunities with vendors and more. Many of these events are free for Right Start customers.

“We are very excited to open a store in the same city as our corporate headquarters, and to be a bigger part of the local community. By providing expert product knowledge, our customers know we are a reliable option. Our goal is to build a family with the community and become a source of information for new moms. We’ll also have some great giveaways to celebrate our grand opening,” says Michael Wagner, CEO.

The new Right Start store coming soon to Cherry Creek North will be located at the corner of 3rd Avenue and Milwaukee Street (3000 East 3rd Avenue #15, Denver, CO). For more information about Right Start, visit http://www.rightstart.com .

About Right Start
Right Start (LMC Right Start, Inc.) is a wholly-owned subsidiary of Liberty Media Corporation and operates nine retail stores in California, Illinois and Texas, in addition to being an internet retailer. For over 25 years, parents have trusted Right Start to provide excellent service and quality products for their infants and toddlers. The Better Business Bureau has awarded Right Start an A+ rating and Bizrate has deemed Right Start to be an Outstanding Vendor and a Customer Certified retailer. ( www.rightstart.com )

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