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Press Release

Right Start to Donate Money to the Fight Against Breast Cancer

Leading baby gear retailer plans to donate portion of sales to charity

Denver, CO—September 7, 2011—Right Start, a premier retailer of baby gear, is pleased to announce a portion of the proceeds from sales of the pink Stokke® Tripp Trapp® Highchair and the Tales Pink Stokke® Tripp Trapp® Cushion will be donated to the fight against breast cancer.

 “We are getting a head start for National Breast Cancer Awareness Month, and are happy to support the continued fight against this disease,” says Michael Wagner, CEO.

The Stokke® Tripp Trapp® is the only children’s highchair that grows with your child, keeping your little one secure and comfortable from childhood into adulthood and beyond. Right Start’s charitable contribution only applies to the internet sales of the pink Stokke® Tripp Trapp® Highchair and the Stokke® Tripp Trapp® Cushion in Tales Pink from www.rightstart.com .

In addition to offering high-quality baby items, Right Start provides families and parents-to-be with the fundamental resources to assist in important decisions when buying baby and children’s products.

About Right Start
Right Start (LMC Right Start, Inc.) is a wholly-owned subsidiary of Liberty Media Corporation and operates nine retail stores in California, Illinois and Texas, in addition to being an internet retailer. For over 25 years, parents have trusted Right Start to provide excellent service and quality products for their infants and toddlers. The Better Business Bureau has awarded Right Start an A+ rating and Bizrate has deemed Right Start to be an Outstanding Vendor and a Customer Certified retailer. ( www.rightstart.com )

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