This is the fourth article in a five-part series spotlighting brands and products that began with a mom and an idea. We've specially-chosen these five companies because of their commitment to quality and excellence.
Leslie Gudel - Nap Nanny
The Idea is Born
Featuring innovative, fashionable and quality products that comfort and soothe baby, aden + anais was founded on one mom's necessity and her passion to bring this convenience to all parents.
In 2003, Raegan Moya-Jones was expecting her first baby while living in the United States, half a world away from Australia, where her family lived and where she grew up. While preparing for her baby's arrival, she was unable to find muslin blankets for swaddling. In Australia, almost all new mothers can be seen with their baby swaddled in a muslin blanket. The unique, breathable muslin material allows for parents to tightly swaddle their baby without the risk of overheating.
Raegan searched the entire country for muslin swaddles, though she was unable to find this exact product. Her sister shipped them from Australia and when Raegan received the muslin blankets, it dawned on her that Australian mums were on to something. Raegan believed that by introducing muslin swaddles to American parents, adults and children would all enjoy the benefits of safe swaddling. Before she could stop herself, Raegan took a page from Plato's "Republic"—inventing by way of necessity—and decided to take matters into her own hands.
Finding a Solution
aden + anais launched in July 2006, when Raegan co-founded the company, and made muslin swaddles available to parents throughout the U.S. In the beginning, Raegan worked the old-fashioned way and went door-to-door selling her muslin swaddles. Not long after establishing aden + anais, she decided to leave her job at "The Economist" to bring this most-beneficial swaddle to parents everywhere. Today, aden + anais products can be found in more than 20 countries and in thousands of stores around the world.
aden + anais & Beyond
Since 2009 Right Start has offered aden + anais products to our customers. "I truly value our partnership with Right Start. As a unique retailer that really loves new and innovative products, Right Start has been a partner with our brand every step of the way. With every new aden + anais product launch, Right Start has not only been on board, they've been enthusiastic and supportive, which means a lot to our company," says Raegan.
In her spare time, Raegan enjoys spending time with her husband and four daughters: Anais, Lourdes, Arin and Amelie. She also likes to cook and share good food and wine with friends.