This is the fifth article in a five-part series spotlighting brands and products that began with a mom and an idea. We've specially-chosen these five companies because of their commitment to quality and excellence.
Leslie Gudel - Nap Nanny
The Idea is Born
In order to become the innovative company it is today, UPPAbaby draws on over a decade of experience within the juvenile product industry, as well as personal experiences of raising a family in a tech-centric, increasingly eco-friendly world.
With three kids of her own, marketing powerhouse Lauren Monahan decided to create UPPAbaby in 2006 with her husband, Bob, an R&D innovator for various companies, including The First Years and Safety First. As a working mother, Lauren felt there was something missing in the baby gear world—lightweight, fashionable and high-quality strollers—and wanted to make sure parents have easy access to quality, style and convenience during everyday family activities and trips.
Finding a Solution
With a keen sense of style, a passion for adventure and knowledge of what parents need, Lauren Monahan has always been a pacesetter. Launching UPPAbaby combined her expertise in brand and sports marketing, licensing and, of course, being a mom.
Lauren understands that buying baby items is at the top of every parent-to-be's to-do list. She's made it imperative for UPPAbaby strollers and accessories to meet and exceed family needs as well as government regulations. Products have to be lightweight, easy-to-use, stylish and fun, all while ensuring comfort and safety for baby.
UPPAbaby's mission to make high-quality, eco-conscious baby products that fit the needs of new parents must also appeal to the modern style of today's parents. By challenging the homogenous look of most baby products, UPPAbaby creates sleek designs incorporating sophisticated, modern fashions.
UPPAbaby & Beyond
Choosing Right Start as a retailer for UPPAbaby products made sense for Lauren, "We feel that Right Start offers brilliant parenting solutions. It's a natural fit for our brand because we have many of the same values—innovation, quality, style—and we are thrilled to be associated with Right Start."
Lauren Monahan has an extensive background and passion for marketing, sports and event planning. The Yale graduate majored in Political Science and was a four-year women's ice hockey varsity letter holder. Prior to the launch of UPPAbaby, Lauren worked in marketing and licensing at Reebok. During her free time, Lauren enjoys running, power yoga, helicopter skiing, windsurfing and she especially enjoys family ski trips.